Pacific Grove has a golf course. It’s good.
There, save money and let some ‘consultant’ find another business to scam.
City Director of Management and Budget Jim Becklenberg said the number of rounds played at the course was down 13 percent in 2008, but a 13 percent increase in greens fees and restructuring of the golf course’s discount card system brought revenues up to the previous year’s level.
“Marketing is needed,” he said, “to boost (golf) rounds.”
The city will budget $10,000 to hire a professional golf marketing consultant, Frutchey said, and the committee members will be volunteers.
$10,000 Goes To Study Of The Obvious
A marketing plan is needed for Pacific Grove’s golf course to build up attendance and prepare for next summer’s U.S. Open tournament at Pebble Beach, the City Council agreed Wednesday.
Mayor pro tem Bill Kampe had previously proposed that the council appoint a five-member ad hoc committee for the task.
But newly appointed Councilman Robert Huitt suggested the job might better be handled by a professional marketer using city resources, including the Recreation Commission, the three golf clubs affiliated with the municipal course, tourist-oriented business groups and economic development groups.
Barely on the job and Huitt is spending like a sailor on shore leave.
Pimping The Town To US Open Golf Fans