A marketing plan is needed for Pacific Grove’s golf course to build up attendance and prepare for next summer’s U.S. Open tournament at Pebble Beach, the City Council agreed Wednesday.
Mayor pro tem Bill Kampe had previously proposed that the council appoint a five-member ad hoc committee for the task.
But newly appointed Councilman Robert Huitt suggested the job might better be handled by a professional marketer using city resources, including the Recreation Commission, the three golf clubs affiliated with the municipal course, tourist-oriented business groups and economic development groups.
Barely on the job and Huitt is spending like a sailor on shore leave.