Pacific Grove has a golf course. It’s good.
There, save money and let some ‘consultant’ find another business to scam.
City Director of Management and Budget Jim Becklenberg said the number of rounds played at the course was down 13 percent in 2008, but a 13 percent increase in greens fees and restructuring of the golf course’s discount card system brought revenues up to the previous year’s level.
“Marketing is needed,” he said, “to boost (golf) rounds.”
The city will budget $10,000 to hire a professional golf marketing consultant, Frutchey said, and the committee members will be volunteers.