Failed IMAX Theater’s Next Venture, A Fly & Dive

Like that’s going to be a real Monterey Experience. More than black light mini golf, more than a diving bell, it’s a Fly & Dive. Check back in a few, see if it’s still a thing. Hint: Bring back the Edgewater Packing Company.

Edgewater Packing

Work has resumed on a new attraction inside the long-shuttered movie theater on Cannery Row, nearly three years after its permits were approved by the Monterey Planning Commission.

A sign posted on the door of the building at 640 Wave St. notifies passersby that work has commenced at the property, which is owned by the Cannery Row Company. The lessee is listed as Fly Dive, LLC, doing business as Monterey Fly & Dive.

Failed IMAX Theater’s Next Venture, A Fly & Dive

Cannery Row IMAX Goes Broke In 3D

So the owners prepare to sue the source. Out of town owners I may add. A different location may have been better. Many locals avoid tourist traps like the ‘row.

Imax

In a phone interview from his home in Chicago, Weinert said many of the theater’s problems could be traced to Toronto-based IMAX Corp. Weinert operated the theater under the corporate name Bella Cinema. Its relationship with IMAX is similar to a franchise, and Weinert hoped for benefits because of that.

Cannery Row IMAX Goes Broke In 3D

The IMAX Movie House Opening Soon

Edgewater Packing

A filmstrip for each eye, a screen 65 feet high in a room stacked with 40 high-definition speakers and soundproofing a foot thick.

It’s IMAX, and it’s opening soon on Cannery Row.

While no official opening date has been set, Weinert expects the theater will open its doors within a month, and possibly as early as two weeks from now.

Cannery Row is becoming the downtown Monterey has needed for over 25 years. IMAX now is “the most modern movie site on the Peninsula with the latest technology in the safest town.” (Quote of Moe Ammar on reopening of the Lighthouse Cinema)

The IMAX Movie House Opening Soon