How does one See Monterey when they are seeing impaired?

As part of the rebranding, the tagline that has been used for more than 10 years, “Grab Life by the Moments,” is giving way to a new brand platform, “Find Your Way Here,” which is said to be more than a tagline, as it is an open invitation to not only travel to Monterey County but to seek connectivity within, according to the organization.

The organization hopes to build upon the momentum of last year’s Long Term Strategic Plan, meant to guide the destination and tourism economy into the future. The new 2023-24 Business Plan continues the ongoing effort to drive the potential growth of $2.2 billion in incremental visitor spending over the next decade, said See Monterey.

Tourist Bureau Don’t Want No Blind People