Be all that, with a spokesdog.
From beginning to end of the video, the pudgy little canine would pop in one shop, look around, and head out to sniff out his next adventure. There is a barbershop scene, and another as he sits critically in a golf cart commenting on a swing. In the end, he is sitting contentedly watching the sun set over the ocean waves.
One of the goals of the $6,000 video — shot by a KION crew — is to distinguish Pacific Grove as its own destination point.