The closed KFC on Lighthouse Avenue in New Monterey has been transformed into Starbucks and Pacific Grove’s MoeAmmar sent out a message that there are P.G. coffee sellers that are superior to the mega coffee chain.
Shirt-for-hire wants us all to know that P.G. offers up coffee that costs more, is less convenient and has fewer choices than Starbucks.
The new Starbucks has a drive through, coffee that is cheaper, open for business when people want it and stands a less chance of being pooped on by gulls. No wonder P.G. fails to attract tourist dollars.
In reaction to a new multi-million dollar Monterey Starbucks opening less than 400 feet from its border, the Pacific Grove Chamber of Commerce took an advertisement in Wednesday’s Herald declaring its “preferred coffee shops.”
Starbucks is not on the list and Thursday the chamber will launch a marketing campaign to highlight its smaller, independent coffee shops.
“My mission is to educate and remind our residents and our businesses there are, at least, nine, 10 places where you can have coffee that, to me, is better than Starbucks,” chamber president Moe Ammar said.