This L.A. transplant couple thinks so.
In a town where there is “water, water everywhere, nor any drop to drink,” Naomi and Raymond Del Toro have opened Fine H20, Luxury by the Liter in Carmel-by-the-Sea. Sporting dozens of the world’s purest drinking waters, the couple has elevated water to the echelon of lifestyle libations.
By mid-May, the couple plans to widen their distribution via their website and is already looking into additional boutique locations. “Carmel was an ideal place to start,” said Raymond. “It is a tourist destination with an international reach, and the people who live here are already committed to a healthy lifestyle based on this beautiful location, an artistic aesthetic and healthy eating.”
And because there are enough gullible people that will shell out $5 for 2 cups of water.