A perception that “there is nothing more to see or do” limits repeat tourism to Monterey County, said a survey of 9,000 people compiled for the Monterey Bay Aquarium.
Those surveyed cited a lack of activities, more than the weak economy, for limiting their visits. The survey was compiled by Ohio-based IMPACTS Research.
More than 40 percent of those who visited the county hadn’t returned within two years, the survey found.
The survey found the aquarium is by far the biggest draw for tourists, and that people generally don’t differentiate one city or community from another, except for Carmel, Pebble Beach and Big Sur.
Took an Ohio research firm to figure out that people don’t visit for everyday life, they visit for events like Laguna Seca or the Crosby. Shopping for ‘art’ or dining on $22 plates of noodles is not an attraction.