Demolition revealed an advertisement for Bull Durham tobacco on the north wall of a building occupied by Carbone’s Bar. Outzen said the wall dates to at least the 1920s.
Monterey senior associate planner Christy Hopper said records show the building was completely rebuilt in 1944.
However, the building next to it was built in the 1920s, meaning the tobacco advertisement was probably painted before the adjacent structure was built.
The iconic bull in the advertisement was the idea of founder William T. Sherman, who modeled it after Colman’s Mustard, which had a bull on its label for much of its history, according to documents provided by the American Tobacco Historic District, based in Durham, North Carolina.
Clarke, who owns the Carbone’s building, said he has no plans to paint over the sign — mostly because a large building is planned to go in front of it.