Bio article in the Hear-Old
The only thing more constant than fog in Pacific Grove is Moe Ammar.
The 56-year-old has outlasted six city managers, five police chiefs, seven mayors and dozens of other chamber executives in neighboring communities.
“I’ll stay as long as I’m wanted,” he said two weeks ago while eating at Vivolo’s Chowder House. “I want to serve this special community that has embraced me.”
Lets all embrace the stupid things Moe says
October 10, 1998 – Moe comments on the community Christmas Tree “That’s got to be the ugliest tree I’ve ever seen,”
February 4, 2008 – Moe compares the blighted transient serving P.G. of now with the former city of homes and families. “We’re about the same as we were 50 years ago,” Moe says.
April 7, 2006 Moe responds to a tasteless “get naked” weight loss ad and a nude girl on a skateboard ad in the Good Old Days tabloid. “There was nothing about it that jumped out at me at first,”
February 25, 2009 – Lighthouse Avenue closes so AT$T can film a commercial “It was the best thing that happened to P.G. this year”
July 16, 2009 – Moe praises Cal Am Water and proudly states he does not buy American cars Moe Ammar, who praised the German-owned corporation: “Cal Am has been a good neighbor, a good corporate citizen. That is why I drive a Mercedes Benz instead of a GM.”
October 29, 2009 – Moe is shocked that not everyone that visits P.G. can afford to eat at overpriced bistros. “I actually heard some tourists talking one day and they said: ‘Instead of going to Fandango, let’s grab some sandwiches at the farmers market,’”
March 11, 2010 – Moe likens coming to an agreement with the Farmers Market to a sexual experience. “We all had orgasms! It was heavenly,” P.G. Chamber of Commerce Moe Ammar jokes.
April 27, 2010 – Moe discusses anti depression through the pimping the town. “We need it in this economy so many unemployed people and with all the depression.
June 13, 2010 – Seeing a pattern? Every Moe scheme is the “greatest thing evar” Moe Ammar believes the U.S. Open will be “the greatest thing that could happen” to the local economy.
April 10, 2011 – A zoo with no animals, just a pack of hucksters. “We have top-name bands and entertainment. Look at downtown on Lighthouse. It’s a zoo.”
April 29, 2011 – Acknowledges the blight he puts up in the name of attracting tourists. “While the sign is ugly,” Ammar concedes, “it does attract people.”
February 22, 2013 – Totally unnecessary street cosmetics kill businesses – greatest thing evar! Pavels, Grove Market, PG Florist all are losing customers and Moe Ammar says “This is the best thing that’s happened since I’ve been here, period!”.
Without Moe, What Would We Do?